How many times have you come across a person, or business, that claims to have THE one answer for everyone? You know, the dreaded blueprint. The one that works for everyone (but you!). Can you think of an example? You probably have one in your inbox right now. Did you consider signing up for the blueprint program because you are convinced that the program is the answer to your problems or has the solutions you need?
What if I told you that you need to burn the blueprint and delete those emails? Would you do the happy dance or would you become anxious? If you are doing the happy dance you already get the connection. If you are anxious, then please don't leave me now. Read on.
The truth of the matter is there is nothing wrong with the blueprint. The blueprint works great. For. The. Person. Who. Designed. It. Do you get that? It is not a universal blueprint. It is a unique blueprint for their business. That is why it doesn't work for your business without you compromising your business to fit into that blueprint. And when you compromise your business to fit that blueprint, you send a message of confusion to your Ideal Client. Not to mention you frustrate yourself because you are continually changing/compromising your business to fit whatever blueprint that's come along.
Your business is successful because you are a unique individual. No one can do exactly what you do the way you do it. Period. That is why you don't have any competition. Your Ideal Clients are unique individuals, and they come to you because you provide unique solutions and benefits for their situation. Otherwise, they would go to the business supermarket and pull a product off the shelve and consume it.
Your Ideal Client is not looking for a blueprint. They are looking for a unique solution. The solution only you can offer. Do you know what your solution is for your Ideal Client? I'll bet you do. If you know your Ideal Client extremely well, you more than likely already have a blueprint that you use with them. This blueprint is unique to you, your business, and your Ideal Client.
When you are looking for solutions for your own business, do the same thing and look for someone who can give you a unique solution. Someone who can craft the solution that is perfect for you!
Burn. The. Blueprint.
Cindy Hillsey, CPC, ACC, is a Creative Small Business Coach. She has an extensive background in small business, both online and offline. By combining her experience, business skills, and her coaching skills, she is able to offer her coaching clients a unique perspective to help them achieve their business goals. Visit her website at http://www.virtualpartnering.com for free articles and products